How Tens of Millions Views Crypto Tech during World Cup?

Hyundai Digital Asset Company (HDAC) paid to air a television commercial for its Blockchain solution based services during this year’s World Cup in Russia. And while it was only a little over half a minute, it’s something of a first, its maturity, in having the idea put in front of tens of millions of people (maybe even billions).

How are Millions exposed to Blockchain Technology during World Cup?

With a good old fashioned blow out in evidence on the pitch, 2018 World Cup fans watching on television around the world were confronted with perhaps something slightly more interesting, the word ‘Blockchain’. Zug, Switzerland’s Hyundai Digital Asset Company paid to air a 35 second spot highlighting its products through their use of technology supporting crypto currencies such as Bitcoin.

“Hdac Technology is building the future with the Blockchain solution,” the spot immediately highlights at the screen’s bottom.“Hdac Technology platform is smart and secure, thanks to the Blockchain solution,” the ad concludes.

How Trillion Dollar Company Meets Blockchain Hype?

Of course, Hyundai the international giant is a well-known brand. Its subsidiary, HDAC, is less so. It was founded last year by the nephew of the parent company’s current CEO. Evidently, Blockchain is a key to their ultimate success, or so it would seem. “The technology can be applied to smart factories, smart homes, smart buildings, and various industries,” HDAC’s website reads. Machine to machine transactions “for mutual contracts and operation between IoT (Internet of Things) devices are implemented to bring a platform where rational consumptions and transactions are possible,” Hdac stresses dizzyingly.

“Blockchain might revolutionize more than money or economics. It could transform the role and nature of Government”